Short Guide to Reputation Risk

Informationen zum Autor Garry Honey is a visiting senior fellow specialising in Reputation Risk. He has a background of 30 years in industry as both a Marketing Director and Strategy Consultant. He is interested in how organizations, both private and public, manage reputation among diverse stakeholder groups. Measuring Reputation for regulatory compliance is one facet of this, as is defining the risk element of reputation in non-financial terms for the risk industry. As an intangible or soft risk, reputation has an impact on consumer behaviour and trust. It is the nature of this link that requires further research. Klappentext Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public sector loss of public trust can lead to political change. How can anyone protect reputation from damage? Zusammenfassung There are all sorts of problems associated with reputation risk. Using a number of simple models, this title explains reputation risk. It differentiates it from other forms of risk. It provides a series of tools for identifying and managing reputation risk. It helps you assign responsibility for reputation risk in your management structure. Inhaltsverzeichnis Contents: The nature and value of reputation; The causes and impact of reputation risk; Identifying stakeholders and risk drivers; Selecting tools and controls; Assigning responsibility; Integrating reputation risk; Governance and compliance; Case studies; Bibliography.

Product details

• Authors: Garry Honey, Honey Garry
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 28.06.2009
• EAN: 9780566089954
• ISBN: 978-0-566-08995-4
• No. of pages: 130
• Series: Short Guides to Business Risk; Short Guide to Business Risk; Short Guides to Business Risk
• Subjects: Social sciences, law, business > Business > Management; Ergonomie, Industriedesign, Produktdesign, Werbegrafik, Strategisches Management, Business & Economics / General, Public Relations, BUSINESS & ECONOMICS / Management, business strategy, Industrial / commercial art & design, Design, Industrial and commercial arts, illustration, Ergonomics