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Informationen zum Autor Filip Matous Klappentext Give your website the traffic boost it needs how to: get your website noticed takes you on an unromantic look at the major ways websites get attention from their markets - so that you can take strategic action to predictably grow your business. You'll discover the symbiotic relationship between TRAFFIC and your WEBSITE, including how to: -allocate time and money to the right traffic sources, including search (SEO), social media, PR, paid and direct traffic-use simple analytics to measure which traffic sources are performing . . . and which ones are wasting resource-reverse engineer your competition's most profitable traffic sources-match the right pages and content to the temperature of your traffic: cold, warm or hot-use branding, psychology and funnel sequence to impact trust and buyer perception Join Filip Matous as he distils 25,000 hours of career lessons into a four-hour foundational read so you can reduce decision-making stress to pick the right marketing moves, and direct your team to the highest level of relevant traffic your website has ever received. Filip Matous is a digital strategist who grows businesses by sending traffic to websites. For case studies, visit filipmatous.com Compact companion to getting your website noticed from the how to: academy series. Zusammenfassung Compact companion to getting your website noticed from the how to: academy series. Inhaltsverzeichnis Introduction - i: Introduction Section - ii: How I Got Started Section - iii: Glossary Unit - Part One: How Your Website Strategy Impacts Your Business Goals Chapter - 1: Websites and Pages Chapter - 2: Brand Chapter - 3: Traffic Funnels and Strategy Chapter - 4: Creating Content Unit - Part Two: Getting Noticed: Your Traffic Choices Chapter - 5: Finding Traffic Sources Chapter - 6: Organic Search Traffic Chapter - 7: Social Traffic Chapter - 8: Paid Traffic Chapter - 9: PR Traffic Chapter - 10: Email, Direct and Dark-Social Traffic Unit - Part Three: Measurement and Optimization Chapter - 11: Analytics and Metrics Chapter - 12: People and Egos Chapter - 13: Goals and Monthly Reports Acknowledgements - iv: Acknowledgementa Index - v: Index...
