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Informationen zum Autor PeterThilenius is Professor of Business Studies at Uppsala University,Sweden. His research interests include business relationships in various fieldsof marketing and international business, and his recent projects have focusedupon the impact of information technology on an industrial setting, and theinternationalisation of banks. CeciliaPahlberg is Professor of Business Studies at UppsalaUniversity, Sweden where she conducts research within international businessand marketing. Her current research focuses on the impact of socio-politicalactors on multinationals in emerging markets, competition and cooperation inbusiness relationships, the development of IB, and the business networkapproach as a scientific field. VirpiHavila is Professor of Business Studies at Uppsala University,Sweden. Her research interests include mergers and acquisitions, management ofproject ending, and ending/reactivating business-to-business relationships. Shehas published in journals that include IndustrialMarketing Management, International Marketing Review, Journal of ManagementStudies, and Journal of StrategicMarketing . Klappentext Contributing pioneering new research, this innovative book proposes newways and directions in which to extend the influential ‘business networksperspective’ approach to doing business. While previous research has focusedupon relationships with customers and suppliers, the authors argue that thereis a need to expand the outlook to include other stakeholders. Taking a standin a broad management perspective, chapters relate contemporary issues withinindustrial and international marketing, product innovation, and informationsystems. Challenging existing views and proposing elaborate alternatives; thisvolume examines a range of examples that have inspired researchers to extendthe business network. To provide further understanding, Extending the Business Network Approach relates current and newresearch to territories, technologies and terms to reveal novel insights, andto encourage further directions for research. Zusammenfassung Contributing pioneering new research, this innovative book proposes newways and directions in which to extend the influential ‘business networksperspective’ approach to doing business. While previous research has focusedupon relationships with customers and suppliers, the authors argue that thereis a need to expand the outlook to include other stakeholders. Taking a standin a broad management perspective, chapters relate contemporary issues withinindustrial and international marketing, product innovation, and informationsystems. Challenging existing views and proposing elaborate alternatives; thisvolume examines a range of examples that have inspired researchers to extendthe business network. To provide further understanding, Extending the Business Network Approach relates current and newresearch to territories, technologies and terms to reveal novel insights, andto encourage further directions for research. Inhaltsverzeichnis Part I: Introduction.- Part I: Introduction.- Chapter 1: Approaching and extending business networks – An agenda or new research challenges (Peter Thilenius, Cecilia Pahlberg and Virpi Havila).- Chapter 2: The emergence of the business network approach (Lars Engwall, Cecilia Pahlberg and Olle Persson).- Part II: New territories.- Chapter 3: From anonymity to identity: Network transformation in economies and industries in transition from plan to market (Martin Johanson and Jan Johanson).- Chapter 4: Exten...
