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Uses of Blogs brings together scholars and practitioners from a wide range of fields to offer a broad spectrum of perspectives on current and emerging uses of blogs. Blogging is rapidly developing into a mainstream activity for Internet users, but beyond the popular headlines, there has been very little serious research done on their actual application in specific, everyday contexts. One reason for this is that the variety of styles of blogging - news blogs and political commentary blogs, marketing blogs, corporate dark blogs, fictional blogs, educational blogs, to name just a few - make it difficult to generalize and to imagine how blogs might be used in particular environments. This pathbreaking new book demonstrates the application of blogs and blogging in the full range of industrial and social contexts.
List of contents
Contents: Axel Bruns/Joanne Jacobs: Introduction - Axel Bruns: The Practice of News Blogging - Jane B. Singer: Journalists and News Bloggers: Complements, Contradictions, and Challenges - Joanne Jacobs: Publishing and Blogs - Trevor Cook: Can Blogging Unspin PR? - Suw Charman: Blogs in Business: Using Blogs behind the Firewall - John Quiggin: Economic Blogs and Blog Economics - Ian Oi: Blogging the Legal Commons - James Farmer: Blogging to Basics: How Blogs Are Bringing Online Education Back from the Brink - Jean Burgess: Blogging to Learn, Learning to Blog - Alexander Halavais: Scholarly Blogging: Moving toward the Visible College - Jill Walker: Blogging from Inside the Ivory Tower - Mark Bahnisch: The Political Uses of Blogs - Melissa Gregg: Posting with Passion: Blogs and the Politics of Gender - Gerard Goggin/Tim Noonan: Blogging Disability: The Interface between New Cultural Movements and Internet Technology - Jaz Hee-jeong Choi: Living in Cyworld: Contextualizing Cy-Ties in South Korea - Paul Hodkinson: Subcultural Blogging? Online Journals and Group Involvement among U.K. Goths - Angela Thomas: Fictional Blogs - Adrian Miles: A Vision for Genuine Rich Media Blogging - Brian Fitzgerald/Damien O'Brien: Bloggers and the Law - Joanne Jacobs/Douglas Rushkoff: Blogs and the Communications Renaissance - Axel Bruns: What's Next for Blogging?
About the author
The Editors: Axel Bruns teaches in the Creative Industries Faculty at Queensland University of Technology in Brisbane, Australia. He is the author of Gatewatching: Collaborative Online News Production (Peter Lang, 2005) and general editor of M/C ¿ Media and Culture (www.media-culture.org.au).
Joanne Jacobs is Project Manager at the Australasian Cooperative Research Centre for Interaction Design as well as a private information and communications technology consultant. She is also Lecturer in the MBA program at the Brisbane Graduate School of Business at Queensland University of Technology.
Report
«This is a broad, but deep look at the social, political, business, and academic effects that blogging is having on our society. Highly recommended! » (Robert Scoble, Corporate Blogger, Microsoft Corporation)
«We blog, therefore we are players in our own future. Jacobs and Bruns have provided an exciting and useful map to the practices, ethics, and potentials of this most encouraging Internet phenomenon. Highly recommended.» (Pat Kane, Consultant, Singer, Activist, and Author, 'The Play Ethic')
