Being Local Worldwide - ABB and the Challenge of Global Management

The coming together of two longtime national champions in the electrotechnical industry, Sweden's ASEA and Switzerland's Brown Boveri, marked the birth of a company with truly global aspirations, one whose apparent genius for combining strong central planning with local autonomy for its plants has made it a trendsetter. An international team of researchers assesses the dynamic interplay of the forces of convergence and diversity present in ABB.

Summary

Fortune called Asea Brown Boveri, the giant multinational corporation created in 1987, "the most successful cross-border merger since Royal Dutch linked up with Britain's Shell in 1907." The coming together of two longtime national champions in the...

Product details

• Assisted by: Jacques B. Langer (Editor), Jacques B¿langer (Editor), Jacques Belanger (Editor), Jacques Bélanger (Editor), Christian Berggren (Editor), Torsten Bjoerkman (Editor), Torsten Bjorkman (Editor), Torsten Björkman (Editor), Jacques Bzlanger (Editor), Christoph Kahler (Editor)
• Publisher: Cornell University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 22.12.2000
• EAN: 9780801487170
• ISBN: 978-0-8014-8717-0
• No. of pages: 304
• Dimensions: 155 mm x 235 mm x 18 mm
• Weight: 454 g
• Series: ILR Press books; ILR Press books
• Subject: Social sciences, law, business > Business > International economy