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Written in a clear and engaging style, Super Media introduces and examines the newly emerging cultural studies approach to understanding media. Michael Real begins by providing a critical review of previous traditions of media research and theory -- illustrated with tables and comparative charts -- and re-integrates media study around cultural studies. He argues that issues of personal identity and consciousness, of conflict and bias, of politics and policy, are more effectively articulated and understood through cultural studies.
Drawing from both humanities and the social sciences, he centers his analyses in text, meaning, representation, interpretation, conflict, ideology, hegemony and culture. Extensive case stud
List of contents
Our Media, Ourselves
Identity, Culture, and the Experience of Super Media
Cultural Studies as Metadiscipline
Interpreting Presidential Assassinations
Empirical Analysis
The Academy Awards
Structuralist Analysis 1
Bill Cosby and Recoding Ethnicity
Structuralist Analysis 2
Gender in Movie Directing
Critical Analysis 1
The Cold War in Film and Television or Take That, You Dirty Commie!
Critical Analysis 2
Media Bias and Olympic Boycotts
Ritual Analysis
The Olympic Global Event
Conclusions
Super Media - The Clouded Mirror
About the author
Michael Real is a professor at Royal Roads University in Canada. Previously, he was Director of the E. W. Scripps School of Journalism at Ohio University and prior to that Director of the innovative School of Communication at San Diego State University, where he taught for twenty years.
His books include Exploring Media Culture, Super Media, The Olympics as Global Ritual, and Mass-Mediated Culture. He is the editor for UNESCO. His writings on journalism, media events, sports, popular culture, and communication theory have appeared in dozens of scholarly and general publications (Studies in Mass Communication, American Quarterly, Journal of Communications, Media Development, Journalism Quarterly, Journal of Popular culture, TV Quarterly, Quest). He holds a Ph. D. from the University of Illinois and served for nine years on the faculty of the University of California at San Diego. He has directed a variety of local, national, and international research and journalism projects, as well as hosted television and radio programs and teleconferences. The focus of his work is media, culture, and social responsibility.
He is a member of the ICA, the IAMCR, and other professional organizations.
Summary
Introduces and examines the cultural studies approach to understanding media. This work provides a critical review of previous traditions of media research and theory. It argues that issues of personal identity and consciousness, of conflict and bias, of politics and policy, are more effectively articulated and understood through cultural studies.
