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Universally considered to be the founder of the field of communication studies, Wilbur Schramm left unfinished this final work on his personal perspective of the field. In it, he acknowledged the seminal contributions to communication of four inspirational social scientists whose theories and methods laid the foundation for the discipline: Harold D Lasswell, Paul F Lazarsfeld, Kurt Lewin and Carl I Hovland.
This collection has now been posthumously supplemented by the editors, Steven H Chaffee and Everett M Rogers, whose contribution documents the history of the spread of the subject among universities in the United States.
List of contents
Editor¿s Foreword
PART ONE: THE BEGINNINGS OF COMMUNICATION STUDY IN AMERICA
The Forefathers of Our Forefathers - Wilbur Schramm
Harold D Lasswell
Politics, Power, and the Significant Symbol
Paul F Lazarsfeld
From Market Research to Media Effects to Social Reinforcement
Kurt Lewin
Field Theory, Groups, and Communication
Carl I Hovland
Experiments, Attitudes, and Communication
The Heritage They Left Us
PART TWO: THE ESTABLISHMENT OF COMMUNICATION STUDY IN AMERICA
Wilbur Schramm - Steven H Chaffee and Everett M Rogers
The Founder
Institutionalization of Advanced Communication Study in American Universities
Summary
Universally considered to be the founder of the field of communication studies, Wilbur Schramm left unfinished this final work on his personal perspective of the field. In it, he acknowledged the seminal contributions to communication of four inspirational social scientists whose theories and methods laid the foundation for the discipline: Harold D Lasswell, Paul F Lazarsfeld, Kurt Lewin and Carl I Hovland. This collection has now been posthumously supplemented by the editors, Steven H Chaffee and Everett M Rogers, whose contribution documents the history of the spread of the subject among universities in the United States.
