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What happens in an electoral environment involving female candidates? Do women face different challenges during the electoral process? Do male candidates pay more attention to women's issues, or make other strategic and behavioural changes, when opposed by a female candidate?
Richard Logan Fox asks these and other questions with compelling evidence which suggests that women candidates are having a profound impact on the electoral process. The author studies the congressional races of 1992 and 1994 in California, in which a record nineteen women were candidates for House seats. He contrasts the experiences of both the male and female candidates, and sheds light on the different challenges women face during political campaign
List of contents
Introduction
Women on the Rise in California Electoral Politics
Gender and Political Representation in the Elections of 1992 and 1994
Men and Women on the Campaign Trail
Gender and Strategy in Campaign Messages
The Gender Dynamics of Fund-Raising, Party Support, and Media Coverage
The Candidates Go to the Voters
Conclusion
The Future of Candidate Gender in Electoral Politics
Summary
What happens in an electoral environment involving female candidates? Do women face different challenges during the electoral process? Do male candidates pay more attention to women's issues, or make other strategic and behavioural changes, when opposed by a female candidate?Richard Logan Fox asks these and other questions with compelling evidence which suggests that women candidates are having a profound impact on the electoral process. The author studies the congressional races of 1992 and 1994 in California, in which a record nineteen women were candidates for House seats. He contrasts the experiences of both the male and female candidates, and sheds light on the different challenges women face during political campaign
