The Market Structure of Sports

Through a detailed economic assessment of the current business of professional sports and prospects for the future in the United States, Scully examines the factors that determine players' salaries; management practices and franchise values; and long-term, short-term, and corporate ownership. Scully shows, for example, that while the economic growth of the last two decades was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the 1990s.
This book offers technical insights that will interest business economists and professionals in sports management.

List of contents

Summary

Through an economic assessment of the business of professional sports and prospects for its future in the United States, this study examines factors that determine players' salaries, management practices and franchise values, and long- and short-term corporate ownership.

Product details

• Authors: Gerald W. Scully, Scully Gerald W.
• Publisher: University Presses
• Languages: English
• Product format: Paperback / Softback
• Released: 15.03.1995
• EAN: 9780226743950
• ISBN: 978-0-226-74395-0
• No. of pages: 214
• Dimensions: 14 mm x 22 mm x 1 mm
• Weight: 284 g
• Subjects: Social sciences, law, business > Sociology > Miscellaneous; USA, Anthropology, BUSINESS & ECONOMICS / Economics / Microeconomics, SOCIAL SCIENCE / Anthropology / General, BUSINESS & ECONOMICS / Industries / Service, United States of America, USA, Microeconomics, Hospitality and service industries, Sport & leisure industries