Fr. 181.20

James Donnelly, J. Paul Peter, Paul Peter J.

Preface to Marketing Management

English · Paperback / Softback

Shipping usually takes at least 4 weeks (title will be specially ordered)

Description

Preface to Marketing Management, 10/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum, where the students are required to purchase several texts.

List of contents

Product details

Authors	James Donnelly, J. Paul Peter, Paul Peter J.
Publisher	McGraw Hill LLC

Languages	English
Product format	Paperback / Softback
Released	01.02.2005

EAN	9780072962161
ISBN	978-0-07-296216-1
No. of pages	254
Dimensions	206 mm x 253 mm x 10 mm
Weight	499 g
Subject	Social sciences, law, business > Business > Advertising, marketing

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