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List of contents
1. Overview of Media Careers
The Media Fields
Occupational Statistics
Career Categories
Broadcasting
Motion Picture and Video Industries
Advertising and Public Relations
2. Print, Magazine, and Photojournalism
The Written Word
Newspapers
Magazines
Editorial Employment Sectors in Print
The Editorial Staff
Related Editorial Positions
Non-Editorial Employment Sectors in Print
3. Audio and Radio
The Evolution of Radio
The Traditional Radio Industry
Employment Opportunities in Radio
On-Air and Production
News
Sales and Support
Audio Positions That Complement Video
The Music Recording Industry
4. Television and Broadcast Video
The Dominance of Television
Television Markets
The Networks
Salaries and Job Expectations
Television Station Positions
Employment Forecasts
News
Sales and Traffic
Production
Engineering
5 Corporate and Non-Broadcast Media
Media for Specific Audiences
In-House Media Groups
Corporate Production
Production Designations and Descriptions
6 Motion Pictures
The Motion Picture Industry
Feature Film Production
Commercial Production
Music Video Production
Production Designations and Descriptions
7 New Media
The Growth of New Media
Television
Radio
Motion Pictures
Portable and Wireless Technologies
Video Games
Production Designations and Descriptions
8 Advertising and Public Relations
Careers in Advertising and Public Relations
Advertising
Public Relations
Job Outlook
Occupational Designations and Descriptions
9 Educational Media
Interconnecting Mass Media and Education
Undergraduate Programs
Graduate Programs
Terminal and Non-Terminal Degrees
Positions at Colleges and Universities
Positions at Middle and High Schools
Distance Learning and Access Channels
10 Portfolio Development
Competition in the Job Market
Portfolios
The Resume
The Cover Letter
The Video Demo Tape
The Slate and Contact Information
Video Samples for the Demo Tape
Writing Samples
The Audio Demo Tape
Tearsheets and Campaigns
Submitting the Portfolio
Appendix A: State Websites
Appendix B: Employment Websites
Appendix C: Collegiate Media Organizations
Summary
Careers in Media explores contemporary employment opportunities in the media field and points out often overlooked options. The authors provide insight into the skill development needed to compete in today's highly selective and competitive media world. Additionally, this survey of media professions includes practical discussions of portfolio development as well as valuable appendices with state and job websites.
