Fr. 58.20

Communicating Risks and Benefits: An Evidence Based User's Guide - An Evidence Based User's Guide

English · Paperback / Softback

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Need help communicating? If you are a medical /health care professional, business manager or student, this resource may assist you in your daily interactions.

Provides practical ways to evaluate and improve communications for any decision involving risks and benefits. Topics include the communication of quantitative information and warnings, the roles of emotion and the news media, the effects of age and literacy, and tests of how well communications meet the organization's goals.


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Product details

Authors Baruch Fischhoff
Assisted by Noel T Brewer (Editor), Noel T. Brewer (Editor), Julie S Downs (Editor), Julie S. Downs (Editor), Food and Drug Administration (U S (Editor), Health and Human Services Dept (U S (Editor)
Publisher Bernan Distribution
 
Languages English
Product format Paperback / Softback
Released 08.03.2012
 
EAN 9780160901799
ISBN 978-0-16-090179-9
No. of pages 240
Dimensions 154 mm x 226 mm x 12 mm
Weight 340 g
Subjects Guides > Health
Social sciences, law, business > Media, communication > Communication science

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