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Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers:
· What are the characteristics for successful entry into new international markets?
· How can ‘sustainability’ affect decision making within businesses?
· Why are today’s global investors so concerned about national debt issues?
· In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?
· What strategies can companies such as BP use to repair damaged global reputations?
It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning.
Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.
List of contents
Part I Micro Business Environment
- 1: Markets and resource allocation
- 2: Demand, revenue and consumer behaviour
- 3: Supply, production and cost
- 4: Business organisation, objectives and behaviour
- 5: Firm size, mergers and the public interest
- 6: Market structures
- 7: Labour and other factor markets
- 8: Market failure, regulation and competition
Part II Macro Business Environment- 9: National income determination
- 10: Government policies: instruments and objectives
- 11: Political, legal, ecological and technological environment
- 12: Functions of management: domestic business environment
- 13: International business environment
- 14: Strategies in a globalised business environment
About the author
Alan Griffiths is Reader in Economics at the Ashcroft International Business School, Anglia Ruskin University.
Stuart Wall is Professor of Business and Economics Education at the Ashcroft International Business School, Anglia Ruskin University.
Summary
Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers:
· What are the characteristics for successful entry into new international markets?
· How can ‘sustainability’ affect decision making within businesses?
· Why are today’s global investors so concerned about national debt issues?
· In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?
· What strategies can companies such as BP use to repair damaged global reputations?
It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning.
Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.
