Scaling Methods

Zusatztext "If you are, in any way, connected with the field of measurement...you have the satisfaction of knowing that the methods of interest to you will be readily available at your fingertips...the authors' have encyclopedic and up-to-date knowledge of the field." — Shlomo S. Sawilowsky, Ph.D. Wayne State University "...this book is one of the few textbooks that have made scaling methodology manageable by students in behavioral sciences who may not have very strong quantitative backgrounds... .It is full of a wide variety of highly useful scaling methodologies and vivid examples. The authors have done an excellent job in explaining and simplifying what could have been potentially complicated issues." — Xiang Bo Wang, Ph.D. The Chauncey Group International Informationen zum Autor Peter Dunn-Rankin (Author) , Gerald A. Knezek (Author) , Susan R. Wallace (Author) , Shuqiang Zhang (Author) Zusammenfassung This is a comprehensive collection of scaling methods appropriate for either self-guided study or references. Inhaltsverzeichnis Contents: Preface. Part I: Foundations. Scaling Defined. Tasks. Measures of Proximity. Part II: Unidimensional Methods. Rank Scaling. Order Analysis. Comparative Judgement. Categorical Ratings. Part III: Clustering. Graphic Similarity Analysis. Successive Combining. Partitioning. Hierarchical Divisive. Part IV: Multidimensional Methods. Factor Analysis. Mapping Individual Preference. Multidimensional Scaling. Individual Differences Scaling. Appendices: Using a Computer to Solve Problems. Tables.

Product details

• Authors: Dunn Rankin, Peter Dunn-Rankin, Peter Knezek Dunn-Rankin, Dunn-Rankin Peter, Gerald A. Knezek, Knezek Gerald A., Susan Wallace, Susan R. Wallace, Wallace Susan R., Shuqiang Zhang, Zhang Shuqiang
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 11.04.2016
• EAN: 9781138143029
• ISBN: 978-1-138-14302-9
• No. of pages: 254
• Subjects: Natural sciences, medicine, IT, technology > Medicine > Clinical medicine; PSYCHOLOGY / General, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Marketing / Research, PSYCHOLOGY / Assessment, Testing & Measurement, Psychotherapy, Teaching skills and techniques, Psychological theory, systems, schools and viewpoints, Psychological theory & schools of thought, Teaching skills & techniques, Psychological testing & measurement, Psychological testing and measurement, Education: examinations and assessment, Examinations & assessment