Econometric Models in Marketing

Contains twelve papers discussing the interface between Marketing and Econometrics. The papers in this work are representative of the types of problems and methods that are used within the field of marketing.

List of contents

Summary

Contains twelve papers discussing the interface between Marketing and Econometrics. The papers in this work are representative of the types of problems and methods that are used within the field of marketing.

Product details

• Authors: Franses, P. H. Franses, A. L. Montgomery
• Assisted by: P. H. Franses (Editor), A. L. Montgomery (Editor)
• Publisher: Jai Press Inc.
• Languages: English
• Product format: Hardback
• Released: 28.02.2002
• EAN: 9780762308576
• ISBN: 978-0-7623-0857-6
• No. of pages: 364
• Dimensions: 161 mm x 240 mm x 24 mm
• Weight: 710 g
• Series: Advances in Econometrics
• Subject: Social sciences, law, business > Business > Advertising, marketing