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Zusatztext 'I have used Professor Goldsmith's Consumer Economics: Issues and Behaviors text for several years and am delighted to add her newest version to my Consumer Economics class. The book is written in such a user-friendly way that the reader may forget that s/he is reading a textbook. The information in this newest version is up-to-date and relevant to consumers of every age. The content will likely inspire a new generation of consumer advocates.' - Dr. Diann Moorman! Associate Professor at the University of Georgia! USA'Goldsmith's Consumer Economics provides updated information on important and current economic issues faced by consumers. The book is well written based on information from original research papers and other reputable sources including the author's own scholarship.A great textbook for undergraduate courses in consumer economics and relevant disciplines.' - Jing Jian Xiao! Author of Consumer Economic Wellbeing and Professor of Consumer Economics! University of Rhode Island! USA'Consumer Economics: Issues and Behaviors by Elizabeth B. Goldsmith provides an all-encompassing introduction and overview to the study of consumerism. The detailed examples! discussion questions and resources serve to engage students from varying disciplines in the exploration of their rights and responsibilities as a consumer.' - Linda A. Bradley! Ph.D.! Department of Family and Consumer Sciences! California State University! Northridge! USA'Dr. Goldsmith's latest edition of Consumer Economics: Issues and Behaviors contains all the elements of an excellent text. As an instructor! I use the quotes from each chapter as an introduction to each class session. The students connect with the practical nature of the case studies that reflect chapter content. The real life examples and high interest topics connect easily with students and lead to lively discussion. I look forward to utilizing this updated text to enhance my classes.' - Susan A. Reichelt! Ph.D.! Chair and Associate Professor! Sam Houston State University! USA Informationen zum Autor Elizabeth B. Goldsmith is Professor in the Department of Retail Merchandising and Product Development at Florida State University, USA. Klappentext Revised edition of the author's Consumer economics! 2009. Zusammenfassung From identity theft to product recalls, from what we once thought of as unshakeable institutions to increasing concerns about sustainability, consumer issues are an integral part of modern life. This fully updated third edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today’s economy. This definitive textbook introduces students to these potential issues and covers other key topics including consumer behavior, personal finance, legal rights and responsibilities, as well as marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves. Highlights in this new edition include: New Critical Thinking Projects feature to encourage students to develop their critical thinking skills through analysing consumer issues. Expanded coverage of social media and the impact of social influence on consumers. Revised Consumer Alerts: practical advice and guidance for students to make smart consumer decisions. A new Companion Website with a range of presentation materials and exercises related to each chapter. Fully updated throughout, this textbook is suitable for students studying consumer sciences – what works, what doesn’t, and how consumers are changing. Inhaltsverzeichnis Table of Contents
