Managing International Business in China

Informationen zum Autor Xiaowen Tian is Professor of Management in the School of Management and Governance at Murdoch University, in Western Australia. He is the author of four books and has published numerous articles in journals such as the Journal of International Business Studies, the Journal of World Business and Organizational Dynamics. Klappentext Extensively revised throughout, the second edition of this textbook provides a comprehensive account of how transnational corporations manage business in China. Zusammenfassung The second edition of this invaluable textbook for undergraduate and postgraduate programmes in international business has been extensively revised throughout! offering up-to-date coverage of the opportunities and challenges of doing business in China! and the key theoretical models of international business. Inhaltsverzeichnis 1. Introduction; 2. Think strategically; 3. Look before you leap; 4. Select an entry mode; 5. Form an international alliance; 6. Protect intellectual property rights; 7. Negotiate with Chinese partners; 8. Marketing management; 9. Production operations management; 10. Human resource management; 11. Corporate finance issues; 12. Corporate social responsibility considerations; References; Index.

Product details

• Authors: Xiaowen Tian, Xiaowen (Murdoch University Tian, Tian Xiaowen
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Paperback / Softback
• Released: 06.10.2016
• EAN: 9781107499034
• ISBN: 978-1-107-49903-4
• No. of pages: 388
• Subjects: Social sciences, law, business > Business > Management; China, BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Management, International business, Management & management techniques, Management and management techniques