Jane Butel's Simply Southwestern - Authentic Recipes for Enduring Traditions

The queen of Southwestern cuisine returns.

Jane Butel's Simply Southwestern includes over 200 recipes from appetizers to desserts including beverages showcasing both traditional and innovative preparation and presentation. Each recipe includes both the history of the dish, cooking tips, and the essential steps and ingredients to let the bright clean taste of true regional fare shine.

About the author

Jane Butel is the leading international authority on the cuisine of the American Southwest and Regional Mexican cooking. Known for her clear, easy to understand recipes and culinary instruction-she has been recognized as the "Best in the US" by Gayot.com and one of the four best Cooking Schools in the World by Bon Appetit magazine.

She has authored 22 cookbooks, including many best sellers, hosted four television shows and national radio shows, and conducts hands-on cooking schools and culinary tours.

Summary

The queen of Southwestern cuisine returns.

Jane Butel's Simply Southwestern includes over 200 recipes from appetizers to desserts including beverages showcasing both traditional and innovative preparation and presentation. Each recipe includes both the history of the dish, cooking tips, and the essential steps and ingredients to let the bright clean taste of true regional fare shine.

Foreword

- Review copy mailing to influencers and media

- Leverage author platform to promote to media

- Website promotion on TurnerPublishing.com and JaneButelCooking.com

- Social media promotional campaign including Facebook ad campaign, promoted posts, and social media graphics

- Featured on Turner Publishing's #FreeBookFriday giveaway; will fulfill winning book orders on etailer sites.

- Email drip campaign and enewsletter promotion

Product details

• Authors: Jane Butel, Butel Jane
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Paperback / Softback
• Released: 30.11.2016
• EAN: 9781681624563
• ISBN: 978-1-68162-456-3
• No. of pages: 224
• Dimensions: 190 mm x 234 mm x 17 mm
• Weight: 467 g
• Illustrations: Illustrationen, nicht spezifiziert
• Series: Jane Butel Library; The Jane Butel Library
• Subjects: Guides > Food & drink > International cuisine; National & regional cuisine, National and regional cuisine, Central Southern States, Western & Pacific Coast states, US South: West South Central States, US West: Mountain States, COOKING / Regional & Cultural / American / Western States