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Informationen zum Autor Laura Gavinelli is a Research Fellow at the University ofMilan-Bicocca, Italy, and has taught marketing and corporate communication atvarious universities. Her area of expertise is the application of managementand marketing to small- and medium-sized enterprises, tourism, culture andmuseums and other services. She is the delegate for the Italian Ministry ofEconomic Development at the G7 CONNEX initiative and the Extractive IndustriesTransparency Initiative (EITI). Klappentext This book focuses on the relationshipbetween business strategy and competition among Italian SMEs in the aftermathof the economic crisis. First examining business strategy and competitiveadvantage in a broader sense, BusinessStrategies and Competitiveness in Times of Crisis goes on to analyse thestrategic behaviour of SMEs and the key factors that allow them to overcome thechallenges they face. The book covers wide-ranging topics such as marketing andcommunication strategies, internationalization process and entry modes, accessto credit, networking, innovation process and human resources enhancement.Referring to insightful case studies and surveys conducted between 2011 and2014, it reflects on managerial implications for Italian SMEs and identifiestheir three main competitive challenges. Zusammenfassung This book focuses on the relationshipbetween business strategy and competition among Italian SMEs in the aftermathof the economic crisis. First examining business strategy and competitiveadvantage in a broader sense, BusinessStrategies and Competitiveness in Times of Crisis goes on to analyse thestrategic behaviour of SMEs and the key factors that allow them to overcome thechallenges they face. The book covers wide-ranging topics such as marketing andcommunication strategies, internationalization process and entry modes, accessto credit, networking, innovation process and human resources enhancement.Referring to insightful case studies and surveys conducted between 2011 and2014, it reflects on managerial implications for Italian SMEs and identifiestheir three main competitive challenges. Inhaltsverzeichnis Chapter 1 Firms Strategies and Competitiveness: an overview.- Chapter 2 The Sources of Competitive Advantage.- Chapter 3 The Competitiveness of Italian Small and Medium-Sized Enterprises (SMEs).- Chapter 4 A Survey on Monza and Brianza SMEs, Italy.- Chapter 5 Boosting Italian SMEs' Development: first consideration.- Bibliography....
List of contents
Chapter 1 Firms Strategies and Competitiveness: an overview.- Chapter 2 The Sources of Competitive Advantage.- Chapter 3 The Competitiveness of Italian Small and Medium-Sized Enterprises (SMEs).- Chapter 4 A Survey on Monza and Brianza SMEs, Italy.- Chapter 5 Boosting Italian SMEs' Development: first consideration.- Bibliography.
