The Natural Beauty Solution - Break Free from Commerical Beauty Products Using Simple Recipes and Natural Ingredients

¿Organic farm¿to-table trend has consumers craving beauty products as pure as the food they eat.

¿The natural beauty path can be daunting and confusing, Natural Beauty Reset provides an easy­to­follow set of instructions for creating a basic collection of beauty care products that allows beginners to begin slowly without being overwhelmed.

¿Natural ingredients has been one of the hottest trends in 2013 and 2014 in the $120 B personal care product industry.

¿Personal care products that use natural ingredients are expensive; the DIY route is ideal in tighter economic times and is ideally targeted to a younger hands-on/maker demographic.

¿London Telegraph declared ¿¿2014 is shaping up to be one of the best years yet for natural beauty.¿

¿Product developers and manufacturers are trying to innovate with vegetable oils and butters like sunflower and shea, and natural gums ¿ the same ingredients found in a Natural Beauty Reset.

Audience

¿Women, mothers, and families already making an effort to improve their health

¿Followers of an organic and healthy lifestyle

¿Health conscious and frugal DIY-ers

List of contents

Table Of Contents

Introduction: Why Go Natural

A Natural Step Toward Healthier Living / Medicine Cabinet Cleanse / Keep it Simple / Fresh is Best / Developing a Routine / How to Use this Book

Chapter One: Building Your Pantry

1.1 Introduction

1.2 Stocking Up

The Importance of Quality / Shopping Smart / Ingredient Storage and Shelf Life

1.3 The Essential Ingredients

Cold Process Soap / Cosmetic Grade Clay / Adzuki Bean Powder / Baking Soda / Soy Lecithin / Beeswax / Witch Hazel / Apple Cider Vinegar / Sea Salt / Raw Sugar / Carrier Oils / Vegetable Butters / Essential Oils

/ Hydrosols/ Eggs / Yogurt / Almonds / Fruit

1.4 Outro

Choosing the Right Ingredients for Your Own Routine

Chapter Two: Face

2.1 Introduction

Challenges & Rewards of DIY Facial Care / What to Expect

2.2 Everyday Recipes

The Oil Cleansing Method / Washing Grain Recipe / Toner Recipe / Moisturizing Facial Oil Recipe / Facial Cream Recipe / Lip Balm Recipe

2.3 Specialty Recipes

Deep Cleansing Masque / Alpha Hydroxy Facial / Soothing Cream Mask

Chapter Three: Body

3.1 Introduction

Challenges & Rewards of DIY Body Care / What to Expect

3.2 Everyday Recipes

Hand­Milled Soap Bars / Body Oil / Body Butter / Sugar or Salt Scrub / Deodorant

3.3 Specialty Recipes

Warming Massage Oil / Cuticle Oil / Pedicure Soak and Scrub / Almond and Yogurt Body Scrub

Chapter Four: Hair

4.1 Introduction

Challenges & Rewards of DIY Hair Care / What to Expect

4.2 Everyday Recipes

Baking Soda Wash / Hand­Milled Shampoo Bars / Apple Cider Vinegar Rinse

4.3 Specialty Recipes

Conditioning Oil / Egg Yolk Mask / Natural Detangler

Sidebars and Blurbs

Success Stories: Testimonials from natural beauty converts

Life After Shampoo / How I Broke my Fragrance Addiction / Giving Eczema the Axe

FAQ: Common questions about natural beauty

Is it expensive? / Does your hair smell like vinegar? / I’m just too busy.

Troubleshooting: Tips and troubleshooting for adjusting to natural beauty Itchy Scalp / Acne / Dry Skin / Bad Hair Days

Feed Your Head: Facts, history, and trivia on natural beauty

Detergent vs. Soap: The important distinctions between natural soap and sulfate detergents / Sunscreen: A notable exception to DIY skincare / Why do we shampoo?

Toxic Beauty: Information on hazardous chemicals commonly used in commercial skin care products Sulfates / Parabens / Phthalates / Fragrances / Petroleum

About the author

Mary Helen Leonard has been working in the natural beauty ingredient industry since 2005, and has been professionally blogging about natural beauty since 2007. She currently works as a blogger, copywriter, and formulator for one of the country’s leading natural ingredient suppliers, Natural Sourcing, LLC.

Mary Helen’s specialty is formulating DIY recipes for natural skin care, hair care, and green living on the blog she authors at The Natural Beauty Workshop.

In addition, as Natural Sourcing’s blogger and social media coordinator, Mary Helen answers technical help and formulation questions from readers and customers on a daily basis, and has a great relationship with The Natural Beauty Workshop’s readership. She also teaches classes and workshops locally in Austin, TX.

Summary

You’ve stocked your kitchen with whole foods, and cleansed your cabinets of processed snacks, microwave

meals, and sugary desserts. After putting all of that effort into your natural, healthy lifestyle, it doesn’t make a lot of sense to slather your body in chemical-laden commercially produced beauty products. You are what you eat, and your skin can absorb chemicals and additives just as easily as your stomach. With just a little extra effort, you can work handmade, natural beauty into your daily routine.

The Natural Beauty Solution is a step-by-step guide to replacing commercial beauty products with a 100% natural routine. The Natural Beauty Solution features two-dozen easy-to-follow, customizable recipes for natural skin care. The ingredients and recipes not only provide a healthy alternative to mass-produced products, they make your skin and hair look their best, naturally. Common skin disorders, such as eczema, psoriasis,and acne are often aggravated by the chemical ingredients contained within commercial cosmetics. Chemical-based hair care can cause frizz, breakage, and scalp irritation. And, very often, it's the over the counter “cures” that are the very thing that cause common skin and hair care problems. By breaking the cycle with a natural beauty routine, you can give your body a true beauty reset. The Natural Beauty Solution will help you completely overhaul your medicine cabinet, show you how to create simple natural recipes that are quick and affordable, and troubleshoot natural beauty methods to fit your specific skin and hair type. The beautiful color photography, the insightful and inspiring editorial, and the easy to create natural recipes will have you re-examining -- and re-directing -- your entire beauty routine to a natural beauty solution.

Foreword

• Author Tour -- Regional author appearances in Austin, TX

Targeted publicity and promotion in conjunction with the author’s speaking engagements at San Francisco, New York, and Detroit Maker Faires

• Publicity

o Targeted -- National Women’s print media for reviews, excerpts, and features in Spry Magazine (circ. 9,200,000), Parade’s Healthy Style (circ. 8,600,000), O, The Oprah Magazine (circ. 2,386,000), Real Simple (circ. 2,000,000),Good Housekeeping (circ. 4,348,000), Martha Stewart Living (circ. 2,100,000), Women’s World (circ. 1,106,000)

o Targeted – National Health & Organic print media for reviews, excerpt, and features in Women’s Health (circ. 1,540,000), Health (circ. 1,368,000), Natural Health (circ 304,000), Well Being Journal (circ 28,000), Natural Awakenings (circ. 1,400,000), Health Naturally Magazine (circ. 75,000), Mother Earth News (circ. 515,000), Whole Living (circ. 760,000), Optimum Wellness (circ. 350,000), Natural Solutions (circ. 225,000), Taste for Life (circ. 427,000), To Your Health (circ. 200,000), Organic Spa (circ. 100,000), Alive Magazine (circ. 185,000), Oxygen Magazine (circ. 200,000), Women’s Health & Fitness (circ. 223,000), Vegetarian Times (circ. 300,000), Prevention (circ. 2,800,000)

o Targeted -- Regional print media in Austin, TX

o Targeted -- National radio appearances on NPR’s All Things Considered, Radio Health Journal, Extreme Health Radio, Healthy You Radio, Late Night Health, HealthyTalk Radio, The Eco Chef, Organic View, and Healthy Wild & Free Radio

o Targeted -- Regional radio appearances in Austin, TX

o Targeted -- Publicity in conjunction with Maker Faires and Mother Earth News Fair

o Targeted -- Blogs targeting healthy lifestyle such as Huffington Post Living, Guide to Naturally Living, Organic Beauty Talk, Organic Beauty Blogger,Living Pretty Naturally, Health Perch, Modern Alternative Health, Kimberly Loc, Indigo and Canary, The Glamorganic Goddess, The Clean Beauty Blog, Make-up By MaryB, The Natural Junkie

o Author’s website www.marymakesgood.com and www.naturalbeautyworkshop.com will feature the book and will promote email blasts to author’s 20,000 subscribers

o Social Media promotion through author and publisher Facebook, Twitter, Instagram, and Pinterest.

• Advertising

o Print advertising in Publisher’s Weekly, Shelf Awareness, and Library Journal

o Online advertising on naturalbeautysolutions.com

• Promotion

o Confirmed Promotion on MaryMakesGood.com, NaturalBeautyWorkshop.com, Organic Authority.com, No More Dirty Looks.com,

o Tageted website publicity and book give-away on Huffington Post Living, Guide to Naturally Living, Organic Beauty Talk, Organic Beauty Blogger,Living Pretty Naturally, Health Perch, Modern Alternative Health, Kimberly Loc, Indigo and Canary, The Glamorganic Goddess, The Clean Beauty Blog, Make-up By MaryB, The Natural Junkie

o Confirmed internet promotion and book give-away on Natural Solutions.com, Amazing Wellness.com

o Targeted niche marketing to Maker Faire conference attendees, Mother Earth News Fair attendees, R3 Prevenetion Magazine Summit, Mary Makes Good mailing list, Natural Beauty Workshop mailing list

Product details

• Authors: Mary Helen Leonard
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Paperback / Softback
• Released: 20.08.2015
• EAN: 9781940611181
• ISBN: 978-1-940611-18-1
• No. of pages: 144
• Dimensions: 203 mm x 254 mm x 15 mm
• Weight: 459 g
• Illustrations: Illustrationen, nicht spezifiziert
• Subjects: Guides > Health > Beauty/cosmetics; SELF-HELP / Fashion & Style, Fashion & style guides, Fashion and style guides