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How can bigger companies experience the same exceptional growth as popular startups? By tapping into the entrepreneurial mind-set. This easy-to-follow action plan shows any company how to build a profit-generating army of motivated and dedicated employees.
About the author
JENNIFER PROSEK is the founder and CEO of CJP Communications, an award-winning international public relations and financial communications consultancy with offices in New York, Connecticut, and London. In 2009, Prosek was named an "Emerging Power Player" by "PR Week" magazine. CJP Communications was recognized as one of the "Top Places to Work in PR" by "PR News" in 2009 and named "Small Agency of the Year" in 2008 by "The Holmes Report."
Summary
Learn the key for any company to building a workforce dedicated to generating new business, creating new products and services, and sustaining growth.
As a young entrepreneur who turned a small PR business into a highly successful international communications firm, author Jennifer Prosek experienced firsthand the power of instilling an “owner’s mind-set” in every employee.
In Army of Entrepreneurs, Prosek teaches you how to:
- motivate, train, and reward your employees;
- provide everyone--from interns to executives--with the skills and support they need;
- and refresh and evaluate programs and systems over time for continuous results.
Great businesses aren’t built by a single leader or rainmaker. Having a pool of employees who act as though they own the business results in increased motivation, increased productivity, and a supercharged desire to succeed.
Army of Entrepreneurs shows how to transform any workforce and reap the rewards.
