Analysing Media Texts

Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.>

List of contents

1) Introduction-What is multimodality theory?
-A funtional theory
-Why is modality of interest in research?
2) The scater and the old man-Multimodal design and moving image production
-Skateboarding documentary video: discourse
-Design and production
-Leo and the Old Man: the kineikonic and its subsidiary modes
3) Chocolate politics: analysing websites
-The websties
-Organisation: the design of learning
-Orientation: teaching and selling
4) Returning to Hogwarts: the modality of computer games
-From cut scene to gameplay - the player-avatar link
-Sensory modality
-Technological modality-the modality of children's games
5) Transforming Hannibal: interview data and textual analysis
-How can multimodal analysis be employed in the study of audiences?
-Chris and Hannibal
6) Conclusion

About the author

Dr Burn is a lecturer in Media Education at IOE, UCL’s Faculty of Education and Society, University College London, UK.David Parker is Director of Research, Impact and Learning at Creativity, Culture and Education (CCE).

Product details

• Authors: Andrew Burn, Andrew Prof Burn, David Parker
• Publisher: Bloomsbury Academic
• Languages: English
• Product format: Paperback / Softback
• Released: 31.12.2019
• EAN: 9780826464705
• ISBN: 978-0-8264-6470-5
• No. of pages: 104
• Series: Continuum Research Methods; Continuum Research Methods Series; Continuum Research Methods
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; Social sciences, law, business > Social sciences (general); Mensch-Computer-Interaktion, LANGUAGE ARTS & DISCIPLINES / Linguistics / Semantics, Human-Computer Interaction, Human–computer interaction, Semantics, discourse analysis, stylistics, COMPUTERS / Human-Computer Interaction (HCI), Semantics, discourse analysis, etc