Analysing Media Texts

Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.>

Product details

• Authors: Andrew Burn, Andrew Prof Burn, David Parker
• Publisher: Bloomsbury Academic
• Languages: English
• Product format: Paperback / Softback
• Released: 31.12.2019
• EAN: 9780826464705
• ISBN: 978-0-8264-6470-5
• No. of pages: 104
• Series: Continuum Research Methods; Continuum Research Methods Series; Continuum Research Methods
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; Social sciences, law, business > Social sciences (general); Mensch-Computer-Interaktion, LANGUAGE ARTS & DISCIPLINES / Linguistics / Semantics, Human-Computer Interaction, Human–computer interaction, Semantics, discourse analysis, stylistics, COMPUTERS / Human-Computer Interaction (HCI), Semantics, discourse analysis, etc