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Zusatztext “This book is engagingly written. It is the result of a methodical and exhaustive research process and should represent an example of the best practice in scholarly inquiry. As for the content, it could be interesting for European audience, who are stressed not only by economic and environmental worries, but by a looming energy crisis.” (Violeta Stojicic, Language & Ecology, 2023) “This volume addresses rhetorical strategies employed by the coal industry to resist regulatory efforts by the government and environmental groups. … This book is of interest not only to environmental communication scholars and students, but also to those studying integrated marketing communication approaches to advertising and public relations. Summing Up: Highly recommended. Upper-division undergraduates through faculty.” (J. H. Fritz, Choice, Vol. 54 (5), January, 2017) Informationen zum Autor Juan Lucena is Director of Humanitarian Engineering Undergraduate Programs and Outreach and Professor of Engineering Studies in the Department of Engineering, Design and Society at the Colorado School of Mines. Juan's scholarship and teaching focuses on placing social justice at the center of engineering education and practice, inviting engineers to serve communities that have been historically underserved by STEM fields. Juan obtained a Ph.D. in Science and Technology Studies (STS) from Virginia Tech and two BS in Mechanical and Aeronautical Engineering from Rensselaer Polytechnic Institute.Jen Schneider is Associate Dean of the College of Innovation and Design at Boise State University, where she co-leads campuswide initiatives connected to emerging technologies, social change, and digital futures. Jen's research addresses challenges in the public communication of scientific and environmental controversies, with a particular focus on energy industry rhetoric, climate change movements, discourses of technical expertise, and the politicization of science. Jen received a PhD in Cultural Studies from Claremont Graduate University.Jon A. Leydens is a Professor in the Department of Humanities, Arts, and Social Sciences at Colorado School of Mines. An engineering education researcher, his scholarship explores crucial challenges in integrating sociotechnical thinking, broader issues of social justice, and sustainable community development into engineering curricula. Jon teaches courses in intercultural communication, risk communication, and more, and his Ph.D. is in Education.Samantha Temple is a postdoctoral fellow in the Humanitarian Engineering and Sciences program at the Colorado School of Mines. As a researcher, she studies relationships between NGOs, donors, and communities to better understand factors related to community-led development. Samantha teaches courses in nonprofit management, international development, and public administration. Samantha received a Ph.D. in Public Affairs and an MPA from the University of Colorado Denver and has a B.A. in International Relations from Knox College. Klappentext This book examines five rhetorical strategies used by the US coal industry to advance its interests in the face of growing economic and environmental pressures: industrial apocalyptic, corporate ventriloquism, technological shell game, hypocrite’s trap, and energy utopia. The authors argue that these strategies appeal to and reinforce neoliberalism, a discourse and set of practices that privilege market rationality and individual freedom and responsibility above all else. As the coal industry has become the leading target and leverage point for those seeking more aggressive action to mitigate climate change, their corporate advocacy may foreshadow rhetorical strategies available to other fossil fuel industries as they manage similar economic and cultural shifts. The authors’ analysis of coal’s corporate advocacy also identifies contradictions and points of vulnerability in the organized ...
List of contents
1.Coal Under Pressure.- 2.Industrial Apocalyptic.- 3.Corporate Ventriloquism.- 4.Technological Shell Game.- 5.Hypocrite's Trap.- 6.Energy Utopia.- 7.Coal and the Contradictions of Neoliberalism
Report
"This book is engagingly written. It is the result of a methodical and exhaustive research process and should represent an example of the best practice in scholarly inquiry. As for the content, it could be interesting for European audience, who are stressed not only by economic and environmental worries, but by a looming energy crisis." ( Violeta Stojicic, Language & Ecology, 2023)
"This volume addresses rhetorical strategies employed by the coal industry to resist regulatory efforts by the government and environmental groups. ... This book is of interest not only to environmental communication scholars and students, but also to those studying integrated marketing communication approaches to advertising and public relations. Summing Up: Highly recommended. Upper-division undergraduates through faculty." (J. H. Fritz, Choice, Vol. 54 (5), January, 2017)
