Consumer Psychology - A Study Guide to Qualitative Research Methods

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

About the author

Paul M.W. Hackett
PhD, Professor of Ethnography, Emerson College, Boston, USA and Visiting Academic, Oxford University, Oxford, UK

Jessica B. Schwarzenbach
PhD, Independent Scholar, Massachusetts, USA

Uta Maria Jürgens
Doctoral Student, ETH Zürich, Switzerland

Product details

• Authors: Paul M Hackett, Paul M. W. Hackett, Jürgens, Jürgens, Uta M. Jürgens, Uta Maria Jürgens, Jessic Schwarzenbach, Jessica Schwarzenbach, Jessica B. Schwarzenbach
• Publisher: Verlag Barbara Budrich
• Languages: English
• Product format: Paperback / Softback
• Released: 21.04.2016
• EAN: 9783847407720
• ISBN: 978-3-8474-0772-0
• No. of pages: 166
• Dimensions: 162 mm x 212 mm x 8 mm
• Weight: 251 g
• Subject: Social sciences, law, business > Sociology