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Informationen zum Autor Eric Jensen is an Associate Professor in the Department of Sociology at the University of Warwick. He has two main research specialisms: Public engagement, and media. He also contributes to the development of impact evaluation methodology and social change theory. His research on the impacts of public engagement cuts across a wide range of settings, from zoos to conservation training programmes to museums. Klappentext Challenging readers to move beyond the formality and idealized settings of conventional methods teaching, this book offers frank, practical advice designed to empower students and researchers working in the real world. Zusammenfassung Challenging readers to move beyond the formality and idealized settings of conventional methods teaching! this book offers frank! practical advice designed to empower students and researchers working in the real world. Inhaltsverzeichnis Introduction PART ONE: LAYING THE FOUNDATIONS Chapter 1: Research design: Planning for the unknowable, the unexpected and the undesirable Chapter 2: How to do a literature review: Using existing evidence and ideas to build a foundation Chapter 3: How to be an ethical researcher PART TWO: IN THE FIELD Chapter 4: How to manage risk: Protecting yourself and your equipment Chapter 5: How to find a representative sample Chapter 6: How to gain research participation PART THREE: DATA COLLECTION METHODS Chapter 7: How to do Survey Research Chapter 8: How to do interviews and focus groups Chapter 9: How to use existing data: Challenges and opportunities PART FOUR: MANAGING AND ANALYZING DATA Chapter 10: How to manage your data Chapter 11: How to do qualitative data analysis Chapter 12: How to do quantitative data analysis PART FIVE: PRESENTING YOUR RESEARCH Chapter 13: How to Write up your Research Concluding Thoughts ...
