Brew Your Business - The Ultimate Craft Beer Playbook

Craft beer culture and industry have recently grown exponentially with over 4000 craft brewers operating in the United States alone.

Brew Your Business: The Ultimate Craft Beer Playbook incorporates cultural, legal, business, public relations, management, science, networking, and brewing experience into one easily accessible book for everyone wanting to know more about craft beer brewing, tasting, and selling.

Thoroughly researched, the authors provide a tasty overview of the various types of craft beer, methods for brewing, and opportunities for taking your crafted beer to market. In their Talking from the Tap! Interviews, industry experts offer their takes on what they do, how they arrived in their current positions, why they do it, and where they are going in the industry.

Whether you are new to craft beer or have been in the industry for a while, you will find in these pages a go-to guide to many topics of importance to all brewers, drinkers, and enthusiasts. It's time to get serious about craft brewing and the culture of craft beer. So, choose your favorite suds and set out upon this journey. You won't be disappointed. Cheers!

About the author

Karen McGrath, Regina Luttrell, M. Todd Luttrell, Sean McGrath

Summary

From 90-minute IPAs to grapefruit sculpins, craft beer and local brewers are making a big splash in the beer scene. No longer must brewers sip their beer in cold garages, sharing among neighbors and family members. With this book, serious craft brewers learn how to take their best brews to market and newbies learn the art of craft brewing.

Product details

• Authors: M Todd Luttrell, M. Todd Luttrell, Regina Luttrell, Luttrell Regina, Karen McGrath, Karen Luttrell Mcgrath, Sean McGrath, McGrath Karen, McGrath Sean
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 10.11.2017
• EAN: 9781442266827
• ISBN: 978-1-4422-6682-7
• No. of pages: 220
• Subjects: Guides > Law, job, finance; Humanities, art, music > History > Cultural history; SELF-HELP / General, Business & Economics / General, BUSINESS & ECONOMICS / Entrepreneurship, Small businesses & self-employed, BUSINESS & ECONOMICS / Small Business, COOKING / History, Advice on careers & achieving success, Small businesses and self-employment, Beers and ciders, Advice on careers and achieving success, Beers