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Informationen zum Autor LOUIS PATLER is a longtime surfing enthusiast and President of The B.I.T. Group, a strategic consulting and training company whose clients include Dell, Safeway, Wells Fargo, BAE Systems, and GAP. A New York Times bestselling author, two of his previous books were included on Steve Jobs' recommended reading list. Klappentext " Make Your Own Waves is a joy to read. Drawing analogies from the thrilling sport of Big Wave surfing, Louis Patler takes us on a highly original journey into the world of entrepreneurship and start-ups. By looking at young and emerging businesses through the experiences of world-class surfers and their epic feats, Louis is able to teach lessons that stick and offer applications that work--and do it in ways that you just don't find in standard business publishing. And the other wonderful thing about Make Your Own Waves is that once you get those images of Big Wave surfing in your head, the lessons keep roaring back. You really need to read this book." -- Jim Kouzes, co-author, The Leadership Challenge "Louis Patler taps the secrets of Big Wave surfers. Entrepreneurs: Drink deep and enjoy the rush of success." -- Patrick Moser, editor of Pacific Passages: An Anthology of Surf Writing "When the 'Bay Calls the Day' and 50-foot-plus waves come rolling into Waimea Bay, there is a spiritual awakening within a select Tribe of Big Wave Surfers, handpicked by their peers, who paddle out into these mountains of water with an unwavering commitment to excellence and the relentless pursuit of the possibilities of the human spirit. We call it the AlohA Spirit. Whether on a Surfboard or in the Boardroom, Louis Patler's lessons of excellence is a must-read and captures the essence of the heart of a champion. AlohA Aku, AlohA Mai. Keep Paddling, and Surf with AlohA." -- George Kam, Ambassador of AlohA, Quiksilver "I believe everything you want in life is just outside your comfort zone. Louis Patler's book will teach you the tactical steps of Big Wave surfers you need to break through in any business capacity and receive groundbreaking tangible results."-- Nic Lamb, 2016 Titans of Mavericks Champion Zusammenfassung Like the ocean, the marketplace constantly changes and today's cresting?reward?becomes tomorrow's crashing?risk. Even the best surfers fall, but they learn from their wipeouts and paddle back out again, knowing that with big waves come big opportunities. Innovation expert Louis Patler explores why 8 out of 10 business ventures fail and offers lessons learned from elite athletes that apply to business.?Before you venture out, take some advice from unlikely experts: Big Wave surfers who ride waves the size of a five-story office building using only a 9-foot piece of styrofoam. Like successful entrepreneurs, they must rely on preparation, planning, patience, and passion--and they relish a challenge. Packed with stories of innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 Surfer's Rules that will guide entrepreneurs and innovators including: Learn to swim--the basics set the stage for everything Get wet--you can't succeed if you stick to the shore Always look "outside"--watch for what's coming or you may miss a better opportunity Commit, charge, shred--you have to go all out to be all in Never turn your back on the ocean--always stay in touch with the marketplace and the customer Stay stoked--desire drives success Discover the do’s and don’ts for innovators and entrepreneurs that will lead you to success. ...
