Information and Communication Technologies in Tourism 2016 - Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016

The papers presented in this volume advance thestate-of-the-art research on digital marketing and social media, mobile computingand responsive web design, semantic technologies and recommender systems,augmented and virtual reality, electronic distribution and online travelreviews, MOOC and eLearning, eGovernment and sharing economy. This book coversthe most significant areas contributed by prominent scholars from around theworld and is suitable for both academics and practitioners who are interestedin the latest developments in eTourism. 

List of contents

Part I: Website Communication.- Part II: Social Media & User Generated Contents.- Part III: Online Travel Reviews.- Part IV: Mobile Systems & Pervasive Communication.- Part V: Semantic Technology & Recommender Systems.- Part VI: Augmented Realty and Virtual Realty.- Part VII: eLearning & MOOCs.- Part VIII: Digital Economy.

About the author

Alessandro Inversini is senior lecturer at
Bournemouth University Faculty of Management (United Kingdom). His research
interests are where communication, tourism and new media overlap, ranging from
design to evaluation of tourism websites, from online communication to branding
and reputation, from eCommerce to eLearning.

Roland
Schegg is a professor at the Institute of Tourism at the University of Applied
Sciences and Arts of Western Switzerland/Valais (HES-SO Valais). Between 2000
and 2004 he was with the Ecole Hôtelière de Lausanne (EHL). He earned his BS
from the Swiss Federal Institute for Technology (ETH) in Zurich and his
PhD from the University of Geneva. His research interests are in the field of
eTourism (online distribution, eService metrics, technology adoption, web 2.0
and mobile technologies in tourism). 

Summary

The papers presented in this volume advance the
state-of-the-art research on digital marketing and social media, mobile computing
and responsive web design, semantic technologies and recommender systems,
augmented and virtual reality, electronic distribution and online travel
reviews, MOOC and eLearning, eGovernment and sharing economy. This book covers
the most significant areas contributed by prominent scholars from around the
world and is suitable for both academics and practitioners who are interested
in the latest developments in eTourism. 

Product details

• Assisted by: Alessandr Inversini (Editor), Alessandro Inversini (Editor), Schegg (Editor), Schegg (Editor), Roland Schegg (Editor)
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2016
• EAN: 9783319282305
• ISBN: 978-3-31-928230-5
• No. of pages: 792
• Dimensions: 157 mm x 234 mm x 41 mm
• Weight: 1228 g
• Illustrations: XV, 792 p. 103 illus., 35 illus. in color.
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; Marketing, Management, E-Commerce, C, Internet marketing, Business and Management, Tourism, Services, E-commerce: business aspects, IT in Business, e-Commerce/e-business, e-Commerce and e-Business, Industries, Sales & marketing, Information Technology, Tourism Management, Information Systems and Communication Service, Management science, Computers, Business mathematics & systems, Business—Data processing, Business applications, Online Marketing/Social Media, Database Management System, Computer networking & communications, Service industries, Hospitality & service industries