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Christopher Caldiero examines new ways of thinking about public relations practice in today's technological and postmodern world. His concept of «Neo-PR» and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today's burgeoning PR practitioners. The book begins by looking at the historical development of the public relations field in the context of the modernism movement of the early twentieth century. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking. Using a series of recent and prevalent public relations cases, he then shines new light on different ways public relations can and must be practiced in our different world. These cases and organizations include the British Petroleum Deepwater Horizon crisis, Susan G. Komen and Planned Parenthood, The Boy Scouts of America, Penn State University, and SeaWorld. Neo-PR: Public Relations in a Postmodern World re-conceptualizes public relations as we've come to know it, and helps to prepare today's undergraduate and graduate public relations students for our postmodern world.
List of contents
Contents: Modernism and Public Relations - Postmodernism, Public Relations, and Neo-PR - British Petroleum's «Voices From the Gulf» - Susan G. Komen Foundation and Planned Parenthood - The Boy Scouts of America - Penn State University - SeaWorld and Blackfish.
About the author
Christopher Caldiero (PhD., Rutgers University) is Associate Professor of Communication Studies at Fairleigh Dickinson University. His work has appeared in the Journal of Public Relations
Research and the American Communication Journal. He is the winner of three top paper awards from the National Communication Association.
Summary
Christopher Caldiero examines new ways of thinking about public relations practice in today's technological and postmodern world. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking.
Report
«[...] with his postmodernist analysis and his bold, insightful call for a "neo" approach to PR, Caldiero has provided scholars, students, and practitioners with a valuable liberal arts context in which to consider how one studies and practices the profession of PR.»
(Ray Begovich, Journalism & Mass Communication Quarterly 94(3) 2017)
