Blogging for Dummies

The bestselling guide to blogging--updated and better than ever!
Are you ready to make your mark on the Internet with a personal blog, but aren't quite sure where to start? Blogging For Dummies gives you the lowdown on blogging basics, the anatomy of a good blog, and all the tools you need to get started. Plus, you'll find advice on choosing a blog topic, picking a domain name and host, writing your first blog post, planning an editorial calendar, and much more.
Whether you're interested in casual blogging or creating a more professional online presence, Blogging For Dummies covers it all--and makes it easier than ever to put your thoughts and words out to the masses. Updated to include coverage of the latest trends and techniques in the blogosphere--like technology changes in blogging software and social media--it helps you choose a blogging platform, use SEO effectively to drive traffic to your blog, create content that's pinnable and shareable, and integrate your blog with social media through plug ins. Best of all, you'll discover how you can make real money from your passion and become a professional blogger.
Choose a blogging topic and platform
Use your blog to build your personal brand
Monetize your blog through advertising and sponsorships
Create content that easily integrates with social media
Blogging is a great way to express yourself, build and audience, and test out your ideas, and Blogging For Dummies will help you jump in with both feet!

List of contents

Introduction 1

Part 1: Getting Started with Blogging 5

CHAPTER 1: Discovering Blog Basics 7

CHAPTER 2: Entering the Blogosphere 29

CHAPTER 3: Choosing and Hosting Blog Software 45

Part 2: Setting Up Your Blog 73

CHAPTER 4: Starting a Blogger Blog 75

CHAPTER 5: Starting a WordPress Blog 99

CHAPTER 6: Starting a Tumblr Blog 119

CHAPTER 7: Creating a Squarespace Blog 131

Part 3: Fitting In and Feeling Good 143

CHAPTER 8: Finding Your Niche 145

CHAPTER 9: Creating Great Content 159

CHAPTER 10: Building Community with Comments 173

CHAPTER 11: Blogging Anonymously 193

Part 4: Going Beyond Words 203

CHAPTER 12: Working with Photos 205

CHAPTER 13: Starting a Podcast 221

CHAPTER 14: Diving into Vlogging 241

CHAPTER 15: Leveraging Community with Forums 249

Part 5: Marketing and Promoting Your Blog 259

CHAPTER 16: Making Your Blog Easy to Find 261

CHAPTER 17: Getting to Know Social Networking 271

CHAPTER 18: Joining the Big Four Social Networks 283

CHAPTER 19: Measuring Blog Presence 301

Part 6: Getting Business-y with It 315

CHAPTER 20: Making Mad Mad Money 317

CHAPTER 21: Blogging for Companies 333

Part 7: The Part of Tens 349

CHAPTER 22: Ten Ways to Grow Community 351

CHAPTER 23: Ten Things All Bloggers Should Do 359

Index 367

Summary

The bestselling guide to blogging--updated and better than ever!

Are you ready to make your mark on the Internet with a personal blog, but aren't quite sure where to start? Blogging For Dummies gives you the lowdown on blogging basics, the anatomy of a good blog, and all the tools you need to get started. Plus, you'll find advice on choosing a blog topic, picking a domain name and host, writing your first blog post, planning an editorial calendar, and much more.

Whether you're interested in casual blogging or creating a more professional online presence, Blogging For Dummies covers it all--and makes it easier than ever to put your thoughts and words out to the masses. Updated to include coverage of the latest trends and techniques in the blogosphere--like technology changes in blogging software and social media--it helps you choose a blogging platform, use SEO effectively to drive traffic to your blog, create content that's pinnable and shareable, and integrate your blog with social media through plug ins. Best of all, you'll discover how you can make real money from your passion and become a professional blogger.
* Choose a blogging topic and platform
* Use your blog to build your personal brand
* Monetize your blog through advertising and sponsorships
* Create content that easily integrates with social media

Blogging is a great way to express yourself, build and audience, and test out your ideas, and Blogging For Dummies will help you jump in with both feet!

Product details

• Authors: Amy Lupold Bair, Susannah Gardner, Amy Lupold Bair, Amy Gardner Lupold Bair
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 30.06.2016
• EAN: 9781119257806
• ISBN: 978-1-119-25780-6
• No. of pages: 408
• Subject: Natural sciences, medicine, IT, technology > IT, data processing > Internet