FT Guide to Business Training

'This book is excellent. It stands head and shoulders above anything else I have read. If you want to be a better trainer and improve the impact you make, then I urge you to read this book today.'
Neil Mullarkey, writer, actor, comedian and business trainer

'I recommend that you buy this book if you are in the business of learning and development as you will learn the core fundamentals of what it takes to be a great business trainer.'

Gillian Secrett, CEO of The Møller Centre, Churchill College, University of Cambridge

'It's all here and it makes complete sense. Look no further if you want to improve the impact of your business training. Packed with punchy, practical how tos. Even if you implement only a fraction of the book you'll significantly improve the effectiveness of your training.'

Peter Honey, occupational psychologist, management trainer, conference speaker and co-creator of Learning Styles




The Financial Times Guide to Business Training shows you how to develop, design and deliver outstanding business training. Written by two of the UK's leading business trainers and based on extensive research into what the best trainers say and do, this book:
· Is a single reference for anyone involved in business training whether you are newly qualified or experienced, a freelance trainer or already embedded in learning and development departments
· Provides a comprehensive resource of ideas, tools and approaches
· Will help you improve the quality of all aspects of your training needs, including analysis, planning and delivery
· Reveals the secrets of outstanding business training so that you can improve your reputation and results
· Answers commonly asked questions
· Offers support on your training journey via www.ftguidetobusinesstraining.com

List of contents

Part 1
 
Introduction
 
Identifies who the book is for
Sets outcomes
Creates interest by a self assessment questionnaire
Defines differences in a variety of learning interventions – coaching, training, facilitation
Answers the question – what is training?
Defines benefits for improving as a trainer
 
1) How do people learn?
 
Learning models- Honey and Mumford etc
Overview of key models
Intro to accelerated learning
Knowledge transfer
 
2) It starts with you
 
Parent /Child – overview of transactional analysis
Beliefs &Values
Attitude of you as trainer
Don’t need to be an expert to be a great trainer
Key qualities identified in the modelling research process
Personal self-awareness / preferences
 
 
3) Anatomy of a bad trainer
 
Examples of a bad training from the perspective of a participant
Identifies all the reasons why training has got a bad name in some quarters
Relays personal stories of incompetence
Quotes from senior figures in business bad mouthing profession
Links to bad experiences at school
 
Part 2
 
4) Training needs analysis
 
Link to sales
What happens when needs are not identified
Simple templates for use at all levels - Behaviours + skills + attitude
Outcome setting + Learning outcomes
Importance of focusing on audience
 
5) Design
 
The process
Building the why? – The importance of grabbing the audience
Pacing the audience + audience states
Lobbying in advance
Creating responsibility and awareness
States to support learning
 
 
Big + small chunk
Introduction to the 4 Mat systems
Are you getting in the way of design? – ensuring your own preference does not dominate
COMB at start of training – context, objective, map, benefits
Importance of environment
How to rehearse – rehearse like mad and then look as though it is spontaneous
 
 
Part 3
 
6) Delivery
 
Links to stand up comedy
Building Rapport &Establishing credibility
Credentials / qualifications
Your voice
Body Language
Feedback to self / from others
Maximising engagement
Ice breakers
Different methods of delivery – tell/ group/ small group / case study / individual / exercises
Managing groups
Exercises – planning / structure / facilitation
Engagement – questions / Stories and metaphors / other ideas
Group discussions
Use of space
Handling different types – identification and then how
Working with different cultures
Handling the hecklers
 
7) Blended approach
 
Definition
Benefits of blended
Pre-seminar work
The role of e-learning and technology
Follow up and reflective learning logs
 
8) Assessing impact
 
Why measure?
The challenges
ROE (return on investment vs. Return on expectation)
Feedback and evaluation – specific model
Kirkpatrick model
Reflecting on training – why and how?
 
 
9) Working with external trainers
 
How to be a great client
Using external trainers
Value for money vs. collaborative approach
Working with procurement
Budgeting
Negotiation
 
10) Putting it all together and action planning
 
Importa

About the author

Jeremy Cassell has worked as a freelance trainer for 12 years. Before that he was National Training Manager for L’Oreal and National Sales Training Manager for Walker’s, part of Pepsi. Before entering the business world, he gained experience in teaching English and history. He has worked as a TEFL teacher and is an NLP Master Practitioner and trainer.
 
Tom Bird. Tom’s business career stretches over 20 years and spans sales and sales management as well as personal development and performance improvement. He is a director of RTP and has been involved professionally in developing people to realise more of their potential since 2000. To supplement his business experience Tom qualified as a Master Practitioner of NLP (the study of modelling success) and achieved a Post Graduate Diploma in Coaching and Development.

Summary

Everything you need to know to become a first class business trainer, from working out how people learn, to finding out if you can be a trainer, through to showing you the tools and models that will allow you to be a successful educator and teacher.
 
The Financial Times Guide to Business Training shows you how to develop, design and deliver outstanding business training. Written by two of the UK’s leading business trainers and based on extensive research into what the best trainers say and do, this book:  
· Is a single reference for anyone involved in business training whether you are newly qualified or experienced, a freelance trainer or already embedded in learning and development departments
· Provides a comprehensive resource of ideas, tools and approaches
· Will help you improve the quality of all aspects of your training needs, including analysis, planning and delivery
· Reveals the secrets of outstanding business training so that you can improve your reputation and results
· Answers commonly asked questions
· Offers support on your training journey via www.ftguidetobusinesstraining.com
 

Product details

• Authors: Tom Bird, Jeremy Cassell
• Publisher: FT Publishing International
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2013
• EAN: 9780273772972
• ISBN: 978-0-273-77297-2
• No. of pages: 296
• Dimensions: 157 mm x 233 mm x 20 mm
• Weight: 574 g
• Series: Financial Times Series; The FT Guides; The FT Guides
• Subjects: Guides > Law, job, finance > Training, job, career; Humanities, art, music > Education > General, dictionaries; Social sciences, law, business > Business > Management