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Efficient marketing strategy would lead to successful marketing of software product and services in the foreign markets. India possesses strong software production and technological skills but real market share of world market would be captured through efficient marketing strategy. This would enable the software firms for evolving right pricing, delivery channel, sales and branding of software products and services. The uniqueness of branding will give uniqueness to the product. Failure to deliver software through right marketing channels efficiently would defeat the entire purpose. So a kind of strategy is required for secrecy, time frame, intellectual capital and post-sale support in contracted framework. The book focuses on the type of marketing strategy that should be followed by software units registered under STP scheme. India has already established its reputation as a high quality and cost effective software provider in international markets.
About the author
Dr Ashutosh Nigam is Working as Associate Professor in the Department of Management Studies , Vaish College of Engineering Rohtak. He is actively involved in management research and has published papers in Journals of International repute.
