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Zusatztext A very relevant handbook to inspire students in their entrepreneurial journey. Explanation on entrepreneurship theories is clear and thought provoking. The best part is that it has many cases and insights from all over the world! Informationen zum Autor Paul Burns recently retired from his position as Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. Over his forty-year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight into entrepreneurial practice. Klappentext The new edition of this market-leading textbook provides a holistic introduction to the academic study of entrepreneurship and offers practical guidance for prospective entrepreneurs. Adopting a life-cycle view of a business from start-up to maturity, it explores the many stages and forms of entrepreneurship. With an international outlook and expert synthesis of both theoretical foundations and lessons from real-life business practice, the book offers a complete course guide, fostering entrepreneurial talent, thinking and skills. The author's engaging style and unrivalled expertise drawn from a long-ranging career (as an academic, accountant and entrepreneur) make the book accessible and authoritative. This is an ideal textbook for those studying Entrepreneurship or Small Business on undergraduate Business or Management degree courses, as well as on MBA programmes. It will also appeal to those looking to launch their own businesses. Vorwort This market-leading textbook provides a holistic introduction to the academic study of entrepreneurship and offers practical guidance for prospective entrepreneurs. Adopting a life-cycle view of a business from start-up to maturity, it explores the many stages and forms of entrepreneurship, fostering entrepreneurial talent, thinking and skills. Zusammenfassung The new edition of this market-leading textbook provides a holistic introduction to the academic study of entrepreneurship and offers practical guidance for prospective entrepreneurs. Inhaltsverzeichnis PARTI: ENTREPRENEURSHIP 1. Entrepreneurship: The Social and Business Revolution 2. The Economics of Entrepreneurship and Public Policy 3. The Entrepreneurial Character 4. Discovering a Business Idea 5. Researching and Evaluating the Business Idea PARTII: START-UP 6. Start-up: Developing Your Business Model 7. Adding Values to the Business Model 8. Launching the Business 9. Legal Foundations 10. Operations and Risk 11. Financial Management PARTIII: GROWTH 12. Growth: Building the Foundations 13. Strategies for Growth 14. Financing the Business 15. From Business Model to Business Plan PARTIV: MATURITY 16. Maturity: Success and Failure 17. Family Business 18. From Entrepreneur to Entrepreneurial Leader 19. Corporate Entrepreneurship....
