Marketing on a Shoestring Budget - A Guide for Small Museums and Historic Sites

Informationen zum Autor Deborah Pitel Klappentext Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. In Marketing on a Shoestring Budget, Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the "trial and error" method. Inhaltsverzeichnis List of Illustrations List of Tables Foreword Preface Chapter 1: Marketing Basics Chapter 2: Lay the Foundation and Build a Brand Chapter 3: Find Your Audience and Make a Plan Chapter 4: Press Releases, Print Media, Radio, & TV Chapter 5: Creating and Maintaining a Website Chapter 6: Email Newsletters, Marketing, and Internet Advertising Chapter 7: Social Media Chapter 8: Social Media Platforms Chapter 9: Blogging and Business Partnerships Chapter 10: More Marketing Tips and Tricks Bibliography Index About the Author

Product details

• Authors: Deborah Pitel, Pitel Deborah
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Paperback / Softback
• Released: 11.03.2016
• EAN: 9781442263512
• ISBN: 978-1-4422-6351-2
• No. of pages: 184
• Series: American Association for State & Local History; American Association for State and Local History
• Subjects: Humanities, art, music > Art > General, dictionaries; Social sciences, law, business > Business > Miscellaneous; BUSINESS & ECONOMICS / Marketing / General, ART / Museum Studies, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing, Museology & heritage studies, Museology and heritage studies, Museum Interpretation