Read more
Informationen zum Autor Margot Wallace is an associate professor of marketing communication at Columbia College of Chicago who teaches courses in branding, marketing and writing, and has researched museum marketing for twelve years. Klappentext In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort.This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters:·Public Relations and Social Media·Theaters, Conservation Labs, and Visible Storage Spaces·Databases Inhaltsverzeichnis PrefaceChapter 1: ExhibitionsChapter 2: ToursChapter 3: BuildingChapter 4: EventsChapter 5: Membership and FundraisingChapter 6: EducationChapter 7: Board and VolunteersChapter 8: MarketingChapter 9: PartnershipsChapter 10: Finding Your BrandChapter 11: Public RelationsChapter 12: Social Media and BeyondChapter 13: EmailChapter 14: LobbyChapter 15: StoreChapter 16: CaféChapter 17: PublicationsChapter 18: Academic Museums Chapter 19: DatabasesReferences IndexAbout the Author
