Marketing Destinations and Venues for Conferences, Conventions and - Business Event

Zusatztext "an excellent example of co-operation between education and industry and of knowledge transfer." - Geoffrey Copland! Vice Chancellor! University of Westminster! UK "It mixes an academic appreciation of the conference landscape with a practical outlook that venue and destination managers could find useful on a day-to-day basis." - Conference & Incentive Travel! July/August 2006 Zusammenfassung Marketing Destinations and Venues for Conferences! Conventions and Business Events covers key areas in marketing and promotion! such as: * Trends and issues in destination and venue marketing * Strategic marketing planning! ROI and strategy evaluation * Destination and venue selling strategies * Future challenges! opportunities and supply-side developments Inhaltsverzeichnis 68838772

Product details

• Authors: Rob Davidson, Rob (Mice Knowledge Davidson, Rob Rogers Davidson, Tony Rogers, Tony (Tony Rogers Conference & Event Services Ltd and Leeds Beckett University Rogers
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 08.10.2015
• EAN: 9781138129269
• ISBN: 978-1-138-12926-9
• No. of pages: 296
• Series: Events Management; Events Management
• Subject: Social sciences, law, business > Business > Advertising, marketing