Marketing for Special and Academic Libraries - A Planning and Best Practices Sourcebook

Informationen zum Autor By Valerie S. Gordon and Patricia C. Higginbottom Klappentext Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Inhaltsverzeichnis PrefaceChapter 1: Strategic PlanningChapter 2: The Marketing PlanChapter 3: Marketing Plan ComponentsChapter 4: ImplementationChapter 5: EvaluationChapter 6: Brands and CampaignsChapter 7: Personal Interactions & EventsChapter 8: Creating Print Marketing MaterialsChapter 9: Digital PublicationsChapter 10: Social MediaAppendix A: Sample Marketing PlanAppendix B: Sample Web Usability Test IndexAbout the Authors

Product details

• Authors: Gordon, Valerie Gordon, Valerie Higginbottom Gordon, Valerie S. Gordon, Valerie S. Higginbottom Gordon, Gordon Valerie S., Patricia Higginbottom, Patricia C. Higginbottom
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 31.03.2016
• EAN: 9781442262690
• ISBN: 978-1-4422-6269-0
• No. of pages: 178
• Series: Medical Library Association Books Series; Medical Library Association Books Series
• Subjects: Social sciences, law, business > Media, communication > Book trade, library system; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Library and information services, Sales and marketing, Academic & specialist libraries, Librarianship