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Informationen zum Autor Nicholas Ind is an associate professor at Kristiania University College, Oslo and a partner in Equilibrium Consulting. Previously he ran Icon Medialab's brand consultancy arm in Sweden. He is a former director of the Design Business Association (UK), a member of the advisory board of Corporate Reputation Review and of the editorial board of the Journal of Brand Management . Nicholas Ind was a founder member of the Medinge Group, an international branding think tank. Nicholas is the author of eleven books including Beyond Branding , Living the Brand and Brand Together (all published by Kogan Page). He also co-edited Brands with a Conscience . Sandra Horlings is a branding and marketing consultant specialising in sustainable business development in a circular economy. Before she founded Wonderwings in 2008, she was a member of the BBDO board in the Netherlands and responsible for Proximity in Amsterdam. Sandra is a guest lecturer and corporate trainer. She is a member of Medinge and a founder of Wereldmarketeers, a Dutch knowledge and inspiration platform for marketers and entrepreneurs on sustainable innovation, endorsed by NIMA, the Dutch Marketing Association. Klappentext Editors Nicholas Ind and Sandra Horlings! along with chapter contributors provide a set of foundational attributes to help guide a strategy for responsible growth. These attributes span the public persona of an organization! the actions to take when things go wrong! the effort invested in developing relationships! the promotion of core values! and balancing success across various categories. Illustrates how to create and sustain a culture that meets the needs of internal and external stakeholders Zusammenfassung Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands. Inhaltsverzeichnis About the coverAbout Medinge: how did 'Brands with a Conscience' come about?Changing the relevancy of business and the role of brand leaders foreverAva HakimA butterfl y flaps its wingsThe world changesThe rise of business consciousnessConscientious business: a force for goodConscientious brands: change the world The enlightenment. A movement. Your imperativeNotes01 Dilmah Tea: Business is a matter of human serviceJack YanTell the truthThe man behind the brandValue creation for all Spreading wealthA sustainable approachStaying the courseRefl ective questionsStar for LifeAnnette RosencreutzA brand for a better future02 John Lewis Partnership: Partnership for allErika Uffi ndell and Simon PatersonA conscious brand, a conscious business modelAhead of its timeOne of a kindThe difference-in actionValues-based brand buildingReframing for the present dayFit for the futureReflective questionsNotesInfluence at adidasNicholas IndBe open-minded and look towards the futureA journey into the mainstreamNotes03 Dr Hauschka: Healthy businessBrigitte StepputtisWould you like to work for a leading company...Led by the rhythms of lifeThe influence of Rudolf SteinerFrom medicines to cosmeticsA name change, rebranding avant la lettre?An anthroposophic business modelEnvironmentally healthy for allRaw materials from Bulgaria, India, Iran and AfghanistanFrom nice to indispensable lifestyle brandThe future of natural cosmeticsReflective questionsNotesAlqvimia: The energy that will save the worldGuiseppe CavalloFeminine energy and ancient wisdomShowing the true face of Alqvimia: the art of speaking outA solid business with a feminine spiritNotes04 Merci 'destination store', Paris: What destiny for this lifestyle design concept store?Philippe MihailovichSurprise!Who thought of this in the first place?It's about saying thank youIt is also about businessExceptional people, objects and eventsA foundation of friends and familyD...
