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According to recent trends, it is well recognized that the competition in Indian banking industry is going to be intense day by day. Now, to beat one another, service provider's viz. public sector, private sector and foreign banks launches new kind of technological applications into banking services in every coming day. In this situation, expectations rise and customers become more inclined towards the quality of service aspects. Thus, now it is clear that, it is the service quality that differentiates the best banking, in the days to come, out of the average one. In this regard, this book provides a clear understanding about the various dimensions of the awareness and satisfaction level of customers with regard to the services provided by public sector, private sector and foreign banks in India. The analysis provide valuable insights and generated theoretical implications as well as practical implications in every field, where the stiff competition exist in the market. It has managerial implication for marketing management practices.
About the author
Dilip Kumar Jha, Postgraduate in Economics & Management, Studied Monetary Economics and Econometrics at DAVV, Indore (M.P.),Working as an Assistant Professor, Department of Economics,Guru Ghasidas Vishwavidyalaya (A Central University),Bilaspur,Chhattisgarh,India.
