A practical application of Market Research - Development and Commercialization of a novel basophil-microarray device for the detection of allergic sensitization

One of the main objectives to take into account at the marketing procedures of a product is the provision of the guarantee to the clients in terms of what they want to buy or consume. The platform under development in this project comprises a two stage product: a complex protein microarray system that generates a full immunoglobulin profile of the patient and a cell basophil system that working on top of the array will identify the allergic interaction. In this project the Standard Operational Procedure (SOP) for the data processing analysis was established. Further the best mathematical model was optimized in order to classify, patients who presented immunologically related problems. It was used like marketing s plan.

About the author

José Javier Perez-Barea is a Researcher and Professor of the Department of Commercialization and Market Research at Universidad Loyola Andalucía (Spain). International PhD in Advanced Computing, Energy and Plasma. Master's Degree in Research Methods in Economics and Business Administration. Agricultural Engineering. Economist.

Product details

• Authors: José Javier Pérez-Barea
• Publisher: LAP Lambert Academic Publishing
• Languages: English, German
• Product format: Paperback / Softback
• Released: 31.10.2015
• EAN: 9783659679506
• ISBN: 978-3-659-67950-6
• No. of pages: 72
• Dimensions: 150 mm x 220 mm x 4 mm
• Weight: 113 g
• Subject: Social sciences, law, business > Business > Business administration