Read more
What does the word "Trust" mean? How does the clustering of perceptions that surround a word everyone uses differently affect what we do in our personal, commercial and entrepreneurial lives? Scholars and practitioners widely acknowledge trust's importance:
Trust makes cooperative endeavors happen.
Trust is a key to positive interpersonal relationships
Trust becomes even more central and critical during periods of uncertainty due to organizational crisis
Trust is a central component in effective working relationships
Because trust is considered so vital, it has been studied extensively and we now have the data necessary to see how it works. How it can be created. How it is propagated across social networks. How it can be lost when things go dreadfully wrong and then how it can be regained.
If you work on the web. If you run any kind of business. If you're a business leader. If you're putting together any kind of tribe. If you're interested in how to make your working relationships work more smoothly and your business function more effectively, this book will help.
David Amerland begins this book with an allegorical tale from which practical lessons are drawn and then dives deep into what makes trust happen and how we can use it to improve our business, professional and private lives.
About the author
David Amerland has authored several influential books on SEO, including Google Semantic Search, which explores how Google's algorithm shifts to better understand user intent and deliver meaningful results. His work emphasizes the importance of context, relevance, and semantic connections in digital content strategies. By focusing on human-centric approaches, he has helped businesses adapt to the changing landscape of search and content marketing. Beyond SEO, Amerland's writings often delve into broader topics like decision-making, neuroscience, and the implications of artificial intelligence. Books like "The Sniper Mind" investigate the mental frameworks that lead to success in high-pressure environments, drawing parallels between military precision and business execution. A passionate martial artist he is a certified Tae Kwon Do Instructor, holds a 2nd degree Black Belt in ITF Tae Kwon Do, a Black Belt in WTF Tae Kwon Do, a Black Belt in Wado Ryu Karate and has had intermediate training in Kung Fu and Muay Thai. When he's not writing he's training.
