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Zusatztext This is an excellent and ambitious book. Grem has done a tremendous amount of research, his writing is clear, and his examples are consistently engaging. The book is a welcome addition to the exploding historiography on modern American evangelicalism. ... This is a wonderful book certain to have a major impact for years to come. Informationen zum Autor Darren E. Grem is Assistant Professor of History and Southern Studies at the University of Mississippi. A native of South Carolina and graduate of Furman University and the University of Georgia, Grem specializes in twentieth-century American history, with teaching and research interests in religious history, cultural history, and business history. He lives in Oxford, Mississippi. Klappentext While preachers, activists, and politicians have all helped spread the gospel, Darren Grem argues that evangelicalism owes its strength to the blessings of business. Zusammenfassung While preachers, activists, and politicians have all helped spread the gospel, Darren Grem argues that evangelicalism owes its strength to the blessings of business. Inhaltsverzeichnis Acknowledgements Abbreviations Introduction PART I: How Big Businessmen Shaped Conservative Evangelicalism Chapter 1: Fundamentalist Fronts Chapter 2: Corporate Convictions Chapter 3: Corporate Crusades PART II: How Conservative Evangelicalism Became Big Business Chapter 4: Marketplace Missions Chapter 5: Culture Industries Chapter 6: Free Market Faith Conclusion Index
