Marketing National Parks for Sustainable Tourism

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas.

About the author

Stephen L. Wearing is Associate Professor at the University of Technology Sydney, Australia and has worked in the field for 25 years. His research interests include ecotourism, community based and volunteer tourism, environmentalism, the sociology of leisure and tourism and social sciences in protected area management.

Summary

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas.

Product details

• Authors: Stephen Schweinsberg, John Tower, Stephen L Wearing, Stephen L. Wearing
• Publisher: Channel View Publications
• Languages: English
• Product format: Hardback
• Released: 29.02.2016
• EAN: 9781845415587
• ISBN: 978-1-84541-558-7
• No. of pages: 168
• Dimensions: 161 mm x 240 mm x 14 mm
• Weight: 423 g
• Series: Aspects of Tourism; Aspects of Tourism (Hardcover); Aspects of Tourism
• Subject: Social sciences, law, business > Business > Miscellaneous