Marketing National Parks for Sustainable Tourism

Informationen zum Autor Stephen L. Wearing is Associate Professor at the University of Technology Sydney, Australia and has worked in the field for 25 years. His research interests include ecotourism, community based and volunteer tourism, environmentalism, the sociology of leisure and tourism and social sciences in protected area management. Klappentext This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. Zusammenfassung This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas.

Product details

• Authors: Stephen Schweinsberg, John Tower, Stephen L. Wearing
• Publisher: Multilingual Matters
• Languages: English
• Product format: Paperback / Softback
• Released: 29.02.2016
• EAN: 9781845415570
• ISBN: 978-1-84541-557-0
• Dimensions: 155 mm x 233 mm x 10 mm
• Series: Aspects of Tourism; Aspects of Tourism (Paperback); Aspects of Tourism
• Subject: Social sciences, law, business > Business