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Informationen zum Autor Eric Davies is a leading marketing expert who consults companies across the globe. Klappentext Great marketing just got easier You are just seven steps away from becoming a great marketer. Imagine being able to identify and meet the needs of your customers better than your competition. Now you can. Marketing In A Week is a simple and straightforward but rigorous guide to successful marketing, giving you everything you really need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition. You'll also find exercises to help you put it all into action. The fastest way to marketing success Whether you choose to read it in a week or in a single sitting, Marketing In A Week is your fastest route to success: - Sunday: What is marketing? - Monday: Marketing and the customer - Tuesday: Marketing information and marketing research - Wednesday: Strategic marketing - Thursday: The marketing mix - product and price - Friday: The marketing mix - place - Saturday: The marketing mix - promotion Learn in a week, remember for a lifetime You are just seven steps away from becoming a great marketer Marketing In A Week is a simple and straightforward guide to successful marketing, giving you everything you really need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition. You'll also find exercises to help you put it all into action. Zusammenfassung Learn in a week, what the experts learn in a lifetime. Inhaltsverzeichnis : Sunday: Definitions: Monday: The marketing decision process: Tuesday: The market: Wednesday: Marketing research: Thursday: Customers needs, wants, desires: Friday: The marketing strategy: Saturday: Review- Your checklist...
