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Informationen zum Autor Patrick Forsyth runs Touchstone Training and Consultancy, an independent firm specialising in the improvement of marketing, sales and communications skills, based in the U.K.He has visited and worked regularly in South East Asia for more than twenty years and has conducted programmes for the Singapore Institute of Management and other training providers in Singapore, Indonesia, Hong Kong and Thailand.He has presented public programmes for organisations such as The Institute of Management, City University Business School, London Chamber of Commerce, and the London Management Centre.In addition, his in-company training experience spans many different industries and he also writes extensively on management matters. He is the author of many successful business books (such as 100 Great Sales Ideas and How to write Reports and Proposals) and writes regularly for a number of business journals including Better Business and Professional Marketing. Klappentext Direct marketing just got easier You are just seven steps away from generating more business through direct mail. Imagine understanding how to use direct marketing to increase your sales and profits. Now you can. Direct Marketing In A Week is a simple and straightforward guide to effective direct mail. It gives you the techniques you really need to know in just seven short chapters. From adopting a systematic approach to expressing your ideas in a clear and original way, to maintaining your potential buyers' interest and prompting positive buying decisions, you'll discover techniques for enhancing your direct mail and email marketing. You'll also find exercises to help you put it all into action. The fastest way to successful direct marketing Whether you choose to read it in a week or in a single sitting, Direct Marketing In A Week is your fastest route to success: - Sunday: The recipients: database considerations - Monday: The core elements of direct mail - Tuesday: The component mix - Wednesday: Creatively enhancing persuasiveness - Thursday: Follow-up activity - Friday: Email approaches: as easy as 'click' - Saturday: Future campaigns Learn in a week, remember for a lifetime Zusammenfassung Learn in a week, what the experts learn in a lifetime....
