Simple Isn't Easy

The secrets to Apple''s success and how to use them, from the Apple insider Ken Segallbr>br>In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple''s success - and shows you how to use them. It''s all about simplicity. br>br>Whether you''re in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry''s, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.>

Product details

• Authors: Ken Segall, Segall Ken
• Publisher: Portfolio Penguin UK
• Languages: English
• Product format: Paperback / Softback
• Released: 30.06.2016
• EAN: 9780241004449
• ISBN: 978-0-241-00444-9
• No. of pages: 272
• Dimensions: 153 mm x 234 mm x 18 mm
• Series: Portfolio
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Business innovation, Sales & marketing, Sales and marketing