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Mass media is an important extension teaching method that is used to reach large number of people quickly. Among mass media, print media are highly qualified for their use in the dissemination of agricultural information among the farmers. Print media include all those forms of printed materials including words, diagrams, and pictures that are used to disseminate precise and unambiguous information on a mass scale. The printed word with its properties of transportability and translatability offered the opportunity to quickly disseminate agricultural information among farmers. Besides it, print media provided the possibility for multi-directional flows of communication. Keeping in view the importance of print media, the present study was designed to develop a strategy to enhance the role of print media in the dissemination of agricultural information among farmers.
About the author
Dr. Fariha Rehman is currently serving as an Assistant Professor in the department of Environmental Sciences at COMSATS Institute of Information Technology, Vehari. She secured her Doctorate degree from the University of Agriculture, Faisalabad, Pakistan in Agricultural Extension and her specialization is in Communication Strategies.
