Marketing Techniques to Enroll More Aeronautical Females Students

Recruitment and enrollment of females for STEM fields have become an issue among universities specializing in fields such as aviation and aeronautics. The research problem for this study was that marketing departments at aeronautical universities are challenged to attract and enroll female student applicants. A sample of 64 male and 64 female (128 students) undergraduate and graduate students at a major aeronautical university participated in a survey to better understand factors affecting female applicant's desire to enroll in a university program.

About the author

Dave Cross has a varied background in education, including a B.S. in Engineering, a M.Ed., a MBA, a M.S. in Safety, an Ed.D. in Curriculum and Instruction, and a PhD in Business. He has been teaching in higher education for 20 years, both in the classroom and online. When not teaching, he is an international pilot on the Boeing 777.

Product details

• Authors: David Cross
• Publisher: LAP Lambert Academic Publishing
• Languages: English, German
• Product format: Paperback / Softback
• Released: 30.09.2015
• EAN: 9783659775260
• ISBN: 978-3-659-77526-0
• No. of pages: 276
• Subject: Social sciences, law, business > Business > Advertising, marketing