Marketing Revolution in Politics - What Recent U.s. Presidential Campaigns Can Teach Us About Effective

Informationen zum Autor By Bruce I. Newman Klappentext A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Zusammenfassung A must-read for managers! students of marketing and political marketing! and anyone interested in learning more about how presidential campaigns operate. Inhaltsverzeichnis Introduction Chapter 1: The Evolution of Marketing in Politics Chapter 2: Lesson #1: Follow the Marketing Concept Chapter 3: Lesson #2: Use Technology Strategically Chapter 4: Lesson #3: Integrate Research Methods Chapter 5: Lesson #4: Develop a Unique Brand Identity Chapter 6: Lesson #5: Create a Winning Advertising Strategy Chapter 7: Lesson #6: Build a Relationship with Your Customers Chapter 8: Lesson #7: Be Prepared to Engaged in Crisis Management Chapter 9: Concluding Remarks

Product details

• Authors: Bruce Newman, Bruce I. Newman, BruceI Newman
• Publisher: University of Toronto Press
• Languages: English
• Product format: Hardback
• Released: 31.01.2016
• EAN: 9781442647992
• ISBN: 978-1-4426-4799-2
• No. of pages: 224
• Series: Rotman-UTP Publishing
• Subject: Social sciences, law, business > Business > Advertising, marketing